CDP keynote on DDMA Data Dag: an interview with expert David M. Raab.

David, on January 24th you will deliver a keynote during DDMA Data Day 2019 on Customer Data Platforms: what can the audience expect?

“Marketers everywhere recognize the need for complete, accurate, and actionable customer data. Customer Data Platforms have grown in recent years to fill this need. We will explore the definition of CDP, how it differs from other customer data tools, best practices, industry development, and future trends. Frans Melenhorst will join me as CDP Institute Partner, to provide additional insight into the state of CDP in the Benelux, and he will explain what the key success factors are for selecting, deploying and using the right Customer Data Platform.”

Lees verder op LinkedIn: klik hier.