Marketers everywhere recognize the need for complete, accurate, and actionable customer data. Customer Data Platforms have grown in recent years to fill this need. Following the DDMA Datadag 2019 key note speech of David Raab, founder of the Customer Data Platform Institute, Frans Melenhorst of Netherlands-based Clear Value provided additional insight into the state of CDP in the Benelux, and he explained what the key success factors are for selecting, deploying and using the right Customer Data Platform.
Frans spoke about a case from Telenet, a Belgian telecom and media provider. They use their CDP platform to inform their own ‘Netflix’ service in a facts-based way about films and series that they are watching that will soon be unavailable.
For more information or a handout of the keynote presentation, contact us today.